We are committed to ensuring that you feel comfortable using this Website and sharing information with us. The information that you choose to share with us allows us to serve you better, and to improve your website experience. We understand that your privacy is important to you, and we are committed to protecting all user information. This policy will explain how we gather user information, how we use that information, and with whom we may share user information.
Who We Are
Information We Collect
We collect two types of information through your use of this Website, personal information, and aggregate non-personal data. Personal information is any type of information that can be used to identify, contact, or locate an individual user, such as your name, email address, social security number, etc. Aggregate non-personal data is statistical or other analytical information that is not associated with a specific individual, such as what pages users view on our Website, how long they visit, etc.
You can visit and enjoy our Website without disclosing any personal information about yourself. However, we offer some special products and services, and for these services to work properly you will need to share with us certain personal information about yourself (see “Voluntarily Provided Information”).
We collect information in two ways:
- Information you voluntarily share with us. For example, when you fill out a Request for a Catalog, we will ask that you share some personal information, such as your name, Company name, address, telephone number, and email address. Please see the “Voluntarily Provided Information” section for more information on what personal information we may ask you to share with us.
- Information that is automatically collected by your use of this Website. Please see the “Automatically Collected Information” section for more information on what information we may collect by your use of this Website.
Voluntarily Provided Information
In order to optimize your use of this Website and our available services, we may ask that you share certain personal information about yourself when you use the Website to:
• Register on the Website
• Place an order
• Fill out a form
• Respond to a survey
• Subscribe to a newsletter
The personal information we collect may include, but is not limited to: Your full name and/or Company name, gender, birth date, social security number, Tax ID number, email address, phone number, credit card and other financial information or history, and insurance policy information. Please see the following pages for the complete lists of the information we may ask you to share with us:
• Weekly Email Sales Flyer (Newsletter)
• Request a Catalog
• Become a Dealer
• Contact Us
Automatically Collected Information
We use automated methods of collecting information, alone or in combination with the voluntarily provided information you may share with us to improve our Website, to understand Website usage and trends, and to enhance and deliver certain services of this Website.
Methods of Collecting Information: We use the following methods of automatically collecting information when you use this Website: site and third party cookies, GIF images (“web beacons”), Facebook Social Plugin, application data caches, and browser web storage (including HTML 5).
Information Collected: In addition to information you may voluntarily share with us, we may also collect other types of information when you use this website such as: your operating system version, unique device identifiers, mobile network information, search queries, IP address, system activity, hardware settings, domain name, browser type, browser language, date and time of a request, and your referral URL. Additionally we may collect information regarding the time you spent on a specific page on the Website, the pages you viewed, the first and last pages you visited on the Website, and any search words you may have used on the Website.
• Cookie: a small amount of data, which is sent to your browser from a website’s computer and stored on your computer’s hard drive.
• GIF image (“web beacon,” or “clear GIFs”): a single pixel image, usually placed in an email or on a website, which allows the email sender or the website owner to determine information such as a user’s IP address, the time the material was viewed, browser type and cookies set by the server.
• IP address (also known as an Internet Protocol address): a unique number assigned to your computer when you connect to the Internet. Among other purposes, your IP address may be used to determine from what country you have connected to the Internet, as the numbers are sometimes assigned in country-based blocks.
• Unique Device Identifier: a string of numbers that is assigned by your computer or device manufacturer to identify a specific and unique device.
• Brower Web Storage: a larger amount of information, but otherwise similar to a cookie, which is stored locally within the user’s browser.
How We Protect Your Information
Any information you voluntarily provide to us is protected using industry-standard SSL encryption to protect data transmissions. Our data security measures are tested monthly, and we delete secure information from our web server within 7 days to ensure the highest protection of your personal information. In addition, we employ security measures with all of our Corporation’s personnel to ensure that your personal information is protected companywide.
How We Will Communicate With You
If you choose to share your personal information with us, we may contact you with information and updates pertaining to a transaction or order, respond to inquiries and/or other requests or questions, as well as to inform you with company news, updates, and other related information.
How We Use Your Information
We may use the information you voluntarily share with us, or that we collect from your use on this Website, including personal and non-personal aggregate information, to improve customer service, to personalize your experience, to improve the Website, to process transactions, or to run a site feature such as a promotion or contest.
If you share information with us in relation to a specific transaction, we will not sell, exchange, transfer or give that information to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchases, product, or service requested. For example, in order to process transactions and/or perform a function or service you have requested we may share your information with a third party or an affiliate, such as a marine manufacturer in relation to returns and warranty issues.
We may share aggregate, non-personal data with a web analytic service, such as Google Analytics, in order to compile user data. However, we do not share, store or compile any aggregate, non-personal data with any personally identifiable information.
Retention of Information
Personal information will not be stored on company servers after the transaction, or service you have requested is completed or after any termination of our relationship with you. Further, all information you share with us will be secured (See the “How we protect your information” section above) before being deleted from the webserver within 7 days from when the information was submitted.
We may use third party services to help us perform certain services or functions, such as to email you with certain information relating to the information you shared with us. For example, we may use a third party service to send out emails with information you’ve requested about our Company, information regarding our products and services, or to provide you with special notices. You may opt out of receiving future emails at any time (see “How to unsubscribe” section below.) We do not share additional information with third parties beyond what is necessary to distribute our newsletters and we do not allow the third party services to use your personal information for any other purpose or function.
We also use a web analytic service, such as Google Analytics, to help us understand how our customers use our website and to better understand our customers’ needs. We may share aggregate, non-personal data with a web analytic service in order for the web analytic service to perform this function. We do not allow the web analytic service to use your information for any other purpose or function.
How To Unsubscribe
If you have shared your personal contact information with us, but would no longer like to be contacted by email, unsubscribe instructions are included at the bottom of the emails we send you.
Third Parties & External Links
Contact Us; Privacy Administrator
2231 Landmark Place
Manasquan, NJ 08736
Notification of Change
Last Modified: April 11, 2014