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MAPandMRPPolicies

Wholesale Marine Electronics' MAP and MRP Policies

 

        • ACR — AUTHORIZED RESELLER POLICY The products sold by ACR Electronics, Inc. (ACR) are of high quality with a premium image earned through extensive product and market development activities and superior customer service provided by ACR and its Resellers and Distributors. To assist in maintaining the high quality of the ACR brands, ACR has initiated an Authorized Reseller Program. The program consists of new policies that will govern the manner in which entities may resell ACR products. The Authorized Reseller program will be managed solely by ACR. To apply to become an ACR Authorized Reseller please complete the application found at https://www.acrartex.com/surveys/raa.

           

          This new program and policy have been developed to ensure the preservation of ACR’s superior technology and quality products, the product value, trademarks, and to properly establish the brand and reputation of these products in the appropriate market segments. Should you have any questions regarding the subject of this letter, please contact the Reseller Compliance desk at mrp@acrartex.com.

 

 

 

 

 



KVH PARTNER PORTAL

              • Along with online reseller application being submitted resellers will also need to be enrolled in the KVH Partner portal.  They can enroll at www.kvh.com/partner

                (Once their partner portal enrollment has been approved a representative from their company will need to log in to the portal, and take and pass the KVH TracVision and/or TracPhone eLearning courses.  The online reseller can decided to take one or both online eLearning classes.)

                 

                 

                        • Lumitec MAP Policy – Lumitec will establish Minimum Advertised Price "MAP" for certain products. As of the date of this agreement MAPs for MAP-controlled products are listed in Addendum A, "Lumitec MAP prices". The MAP may be adjusted by LUMITEC at its sole discretion upon thirty (30) day notice to RESELLER. Such adjustments shall be uniformly applied to all LUMITEC dealers and distributors in the United States and Canada.... Learn more...

                 

                        • OCEANLED M.R.P PROGRAM – OceanLED is a global leader of underwater lighting products in the marine industry, offering quality and innovative products. We support promotion and advertising by our Resellers, which focuses on the features and value of our products, our technology, and our reputation in the marketplace. We do not support promotion or advertising material, through co-operative advertising or otherwise that may have the effect of reducing or detracting from the perceived value of new OceanLED products. The goal of the MAP Policy is to encourage channel profitability, while fostering a competitive marketplace. As an OceanLED business partner you will profit from OceanLED’s efforts and on-going commitment in driving Reseller sales directly to your distribution center. Learn more...

                 

                 

                        • Raymarine M.A.P Program – Raymarine is a global leader in the recreational marine industry, offering quality and innovative products. We support promotion and advertising by our dealers which fo- cuses on the features and value of our products, our technology, and our reputation in the marketplace. We do not support promotion or advertising material, through co-op- erative advertising or otherwise, that may have the effect of reducing or detracting from the perceived value of new Raymarine products. For these reasons, Raymarine unilaterally adopted a minimum advertised price (“MAP”) policy for certain Raymarine products.... Learn more...

                 

                 

                    • Seaview MAP Policy – To support the value of Seaview product in the marketplace a M.A.P policy must be followed. In summary, no Seaview product should be advertised, printed or displayed less than 20% off suggested retail price.... Learn more...
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                        • Simrad MAP Program – Simrad has worked hard to assure that its distributors and dealers including catalog and internet retailers, ("Resellers") provide end-users of Navico products with the kind of advice, education, assistance, and support that Navico feels is necessary to main- tain customer satisfaction with the high quality and performance that Navico has developed over the years. The prices chosen by Reseller to sell Navico products are Reseller's decision alone. Navico has concluded, however, that certain kinds of adver- tising affect Navico's goodwill and is damaging to the standards and reputation that Navico products have achieved. Therefore, Navico is unilaterally establishing its 2013 Minimum Advertised Price Policy ("M.A.P. Policy"). Reseller must make its own inde- pendent decision about advertising Navico products, taking into consideration the ele- ments of M.A.P. Policy:... Learn more...
                      • UPDATED AUGUST 29, 2017 — Simrad/Navico Authorized Reseller Agreement

 

    Being a partner means providing our dealers with the tools needed to thrive in today’s marketplace. Win-Tron does just that with our vast inventory, hands-on customer support team, affordable shipping options and much more.

    Take advantage of the multiple benefits of partnering with Win-Tron by contacting us today or become a dealer now. If you’d like additional details about any of the products or services we offer, you can also call us directly by dialing 732-449-4211.